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Become a mobile sponsor at DMA09

Extend your connections and communications at DMA09 by going mobile! With 63 million mobile web users, 19 million of whom access the web on a weekly basis, Mobile web usage is predicted to grow by 60% over the next two years. Catch the wave early! DMA09 Mobile is your chance to gain hands on experience with mobile marketing.

DMA09 Mobile frees you from the confines of the trade show booth by giving you mobile access to the DMA09 community.

Exhibitor FAQ

How will we benefit from a mobile sponsorship at DMA09?

• With DMA09 Mobile you will be able to generate new onsite leads and get feedback through mobile messaging, surveys and polling.
• You will also be able to promote products and services through mobile video publishing.
• DMA09 Mobile will be a simple means to get people to follow your company on Twitter and to become fans of your Facebook pages
• You can use the DMA09 Twitter feed to find leads and prospects.
• You can also use customized Twitter client, which automatically embeds the DMA09 tag to connect with attendees and gain market intelligence.

How much does a DMA09 mobile sponsorship cost?

The basic exhibitor page is free.

For greater visibility you may also sponsor a banner on DMA09 Mobile: $249 Members  $299 Non-members. Exhibitor logo rotates on session, agenda, and home pages with click-through to your mobile directory page.

How much does DMA09 Mobile cost for attendees?

DMA09 Mobile is FREE to Attendees, so expect those with a smart phone equipped with a web browser, including the iPhone and Blackberrys, to leave the laptop at home and go mobile!

How many different poll questions could we have in our exhibitor page?

No limit. Polls are moderated, though, so if they request more than 5-10 polls we would probably not honor all of them.

Can we link to our company Twitter site from our profile and allow customers to see our Tweets from the show?

There is a special field just for this purpose - to link to the corporate Twitter page

Can we allow customers to become fans of our page on Facebook?

There is no special field, but they can include a link to their Facebook page in their profile

Can we provide a link to our mobile or web site from this page?

You can include any links in their profile.

 How do we add video to our mobile page?

 You upload your video to You Tube and then paste the link into the admin area of your sponsorship page.

Is the only means of discovery for attendees to search for our company in the sponsor part of your app?

Attendees can browse through the list of sponsors, but will also receive messages about any polls you sponsor. If you decide to pay for a banner ad, your logo with a link to your sponsor page will appear on every page of the site (along with other banner sponsors -- there are five banner ad slots available).

 Can I see a sample of what our page will look like?

 Check out the mobile sponsorship video demo:  http://imswift.com/demo/

 Can I log into the site to get a feeling for how it works?

To get a sense of how simple the platform is to use, feel free to log into the platform sandbox.

URL:        http://demo.imswift.com/sandbox
log in:      kathleen@imswift.com
password:         swift28
 
• From the overview page, under Conference Updates, check out the Poll.  (Kathleen has already taken it so you don't see the polling options.)
• Hit the blue Twitter bird in the navigation bar and place your cursor in the dialog box to see the embedded hashtag.  (Twittering through DMA09 Mobile adds tremendous value to the events Twitter stream by also organizing tweets in the appropriate pages within the platform.)
• Go to Agenda tab and scroll down to Guy Kawasaki keynote (Tuesday) and when you are on that page, hit the bird again.  With your cursor in the dialog box, again note the unique session hashtag.  Tweets about this session get aggregated to this page where they are displayed and represent a valuable record of attendee comments.
• Hit the people button and go to Aleksey Gureiev's page.  You can make him a favorite, follow him on twitter, go to his facebook page and send a friend request, add a note about him, and send him a private email message.
• Go to sponsors and search for SWIFT.
• You can make us a favorite, follow us on Twitter, send us an email and access "Twitter Video" we posted on You Tube by clicking on the link under URLs.

 For additional help, and tips on how to get the most out of DMA09 Mobile:

Watch the video on how you can use smartphones to do mobile marketing at DMA09: http://imswift.com/demo/

Read about how speakers can use DMA09 Mobile
http://imswift.com/wp-content/uploads/2009/09/mobilize-events_fall094.pdf

Email us for support: support@imswift.com.