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UNLOCKING ECHO
What's Working, What's Winning

TUESDAY, OCTOBER 20

Immerse yourself in the marketing programs that are driving success and propelling careers forward. The ECHO Academy of Direct Marketing Arts & Sciences invites you to come face-to-face with the best of direct response advertising for 2009 in this new day-long series of presentations. From print to mobile to mail and social media, today’s direct campaigns encompass a realm of tactics. And, now, conference attendees will for the first time be offered unprecedented access to the minds driving the best in strategic, creative, and results-driven marketing.

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Unlocking ECHO Sessions

Direct to the Future: An assessment of ECHO-winning trends from 2009

Moderator: Bob Knorpp, President, Cool Beans

Panelists:
Ian Baer, President & Managing Partner, Big Fuel
Annika Brynste, Media Director, True North Inc.
Bob DeSena, Managing Director North America, iO global Ltd.
Al Gadbut, President, AcquireWeb
Jonathan Sackett, EVP, Chief Digital Officer, The Martin Agency

This dynamic 60 minute session will get to the heart of what defines direct marketing today. Using winning entries from 2009 International ECHO Awards as a guide, this elite panel of experts will discuss trends in strategy, tactics and measurement.  They’ll also help reveal evolutionary factors that are propelling the direct discipline into the digital, mobile and social spaces.

How a Creative ECHO-Winning Campaign Delivered Great ROI

Speakers:
Ezequiel Trivino, Founder, CEO & Chief Creative Officer, Wikreate
Kelly Colbert, Director, B-to-B Acquisition Marketing, Empire Blue

Find out what work is making money go farther than ever. Who’s doing it? What metrics are these marketers looking at? How can you impact your measurements?

What It Takes to Win An ECHO and Merchandising Your ECHO Wins

Moderator: Richard Eber, EVP, Executive Creative Director, MRM Worldwide
Panelists:
Pablo Alzugaray, Founder & CEO, Shackleton Group
Duncan Gray, Executive Creative Director, Proximity Worldwide
Gary Scheiner, MP & Chief Creative Officer, Rosetta

Agency representatives discuss what it takes to win, and after you’ve won, what do you do? Find out what it takes to win and how to leverage your win for optimum publicity, new business, better hires, and boosting agency morale.