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Council Events at DMA09 Special Interest Councils Events at DMA09: All the events are at the San Diego Convention Center and are included with conference registration unless otherwise noted. Some require separate registration with the linked registration form. Register today! To register or for additional information on sponsorships for these events, please call 212.790.1567 or email: lmerizio@the-dma.org.
Sunday, October 18, 2009
DM Agency Council Breakfast: An annual gathering of senior level agency executives discuss their business model and current trends in their community. Rx for Agencies Suffering from Direct, Digital, PR and Social Media Confusion or Disorientation. The lines between these channels and media are blurring so quickly that its created an identity crisis among many agencies. Can a direct marketing agency be effective without digital and social media skills? Can a digital agency deliver the best work without direct marketing skills? Is social media just another word for PR or is it in fact the ultimate one to one medium? Come and listen to Clive as he not only outlines the challenges facing agencies today, but also shares with you insights and solutions to help your agency adapt and thrive in this complex environment. Separate registration $60pp. Room 23A/B - Upper East Level Led by Clive Maclean of Clive Maclean Consulting
List Leaders Group Luncheon: An annual forum of business owners and marketers of lists and data discuss issues and current trends in their community. “Expanding the Footprint Beyond Brokerage/Management” - Top executives from ALC and Kroll Direct Marketing will field questions from Adrea Rubin, Adrea Rubin Marketing and attendees. Separate registration $60pp. Room 5B - Upper West Level
DMA Future Innovators Awards presentation 5:00pm http://www.dma09.org/exhibits/MTCaward.php
Monday, October 19, 2009
Marketing Technology Council: Mon-Wed – Trigger Marketing track of 7 sessions. FREE to Conference Attendees Contact Center Council: Take advantage of this open council meeting and meet council members as well as the Council Advisory Committee representing companies such as Infocision, Time Warner Cable, Zconnex, and ICT Group. Learn how you can improve your business, as they discuss how to fully integrate the contact center into the marketing strategy. Immediately following this meeting please join us at the networking reception in the exhibit hall at 4:00 p.m. 21 - Upper East Level FREE to Conference Attendees RSVPnokeefe@the-dma.org. Mobile Marketing Council: Analytics and Reporting -- Explore the world of measuring mobile marketing effectiveness. A panel led by Eric Harber, president and COO of HipCricket, will focus on best practices around using reporting and analytics to make powerful data driven decisions including how to efficiently Target your customers, Optimize your messaging, and ultimately Deliver demonstrable ROI. This means richer data for ongoing customer interactions based on demographic, psychographic, behavioral and location-based metrics. 27AB - Upper East Level FREE to Conference Attendees RSVP lmerizio@the-dma.org
Search Engine Marketing Council: Meet council members as well as the Council Advisory Committee representing companies such as Yahoo, MoreVisibility, TopRank Marketing, Sitelogic, Successworks. Location3 Media, and Harte Hanks. During this open meeting all are welcome Marc Canabou from Yahoo leads the committee in a discussion on industry trends, and changes in the economy that have reshaped search advertising. Be sure to attend and learn how your business success may depend on the success of Google, Bing, and Yahoo! Immediately following this meeting please join us at the networking reception in the exhibit hall at 4:00 p.m. 22- Upper East Level FREE to Conference Attendees RSVPnokeefe@the-dma.org Hispanic Marketing: If you want to market to the fastest growing demographic in the U.S. then you need to learn about the Directo: Hispanic Marketing Council. Attend this open meeting of the council and meet with Council Advisory Committee members from Univision, Draft FCB, Mega Direct, Roslow Research, Geoscape, and New American Dimensions. Immediately following this meeting please join us at the networking reception in the exhibit hall at 4:00 p.m. 5A - Upper West Level FREE to Conference Attendees RSVPnokeefe@the-dma.org
Insurance and Financial Services Council Awards Dinner: An annual dinner starts a new tradition this year with the presentation of the IFSC Direct Marketer of the Year and Company of the Year Awards. Network with many colleagues as we honor Tony Baldus, SVP Marketing and Marsh U.S. Consumer, the 2009 awards recipients, at The Palm Restaurant. Separate registration $115pp.
Tuesday, October 20, 2009 Social Media Council: This open council meeting will allow you to explore opportunities to promote your brand via this exciting new channel. Be prepared to discuss what works, what’s appropriate, and can you really drive sales. The Council Advisory Committee is comprised of executives from, Bunchball, Acxiom, Harte Hanks, Headmix, Co-operative Labs, and TopRank Marketing who will address a case study and lead an open discussion on how you can incorporate these strategies into your business plan. Bring your coffee and join s for a lively morning discussion! Room 25C Foyer - Upper East Level FREE to Conference Attendees RSVP nokeefe@the-dma.org
Wednesday, October 21, 2009 Analytics Council: Challenge ’09 - Turn Insights into Action: Primary research segmentation can provide rich insight into consumer behavior. However, these insights must be assignable to a database to be used for versioning or customization of communications. See the industry's best analytic firms compete to do the best job assigning primary research results onto a customer database! Room 4 - Upper West Level FREE to Conference Attendees.
Special Interest Councils Events at DMA09: All the events are at the San Diego Convention Center unless otherwise noted. Some require separate registration with the linked registration form.
Reach a Higher Level and Join a DMA Council Today! On so many levels, a council membership expands your knowledge and career opportunities, as well as your circle of influence. Your company’s DMA membership makes you eligible to participate in the Council of your choice and its activities. To join or learn more call 212.768.7277 or go to www.the-dma.org/segment.
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