The iDirect Marketing Revolution

Stan Rapp
Wednesday, October 21
11:15 A.M. – 12:15 P.M.

iDirect is the future of marketing.  Built on a framework of proven DM addressability, it utilizes an abundance of digital tools for engagement with consumers at a time and place of their own choosing. iDirect Marketing expresses a fundamental truth of today’s marketplace: Direct is Digital. Digital is Direct. What has been mistakenly viewed as separate disciplines, to the detriment of both, actually are one and the same. iDirect is interactive, informative, insightful, individualized, innovative iterative and is grounded in what the internet makes possible.  It is the marketing mantra of the digital era -- the most responsive, affordable and accountable solution in an interconnected world.

Join DMA Hall of Fame visionary Stan Rapp, as he invites the audience to “live the life of the digital era consumer and business customer.” Be prepared for a surprising, illuminating and rewarding experience. 

AA panel of pacesetting practitioners will offer stimulating commentary on “Reinventing Interactive and Direct Marketing”—the just published view of 21st Century marketing.

Moderator:

Stan Rapp, the marketing icon who first pointed to a one-to-one future in MaxiMarketing a generation ago – now spotlights an amazing iDirect future

Keynote sponsored by:

Panelists:
Michael McCathren
Conversation Catalyst
Chick-fil-A

Brian Fetherstonhaugh
Chairman & CEO
OgilvyOne Worldwide

Rob Weisberg
VP, Multimedia Marketing
Dominos Pizza

Mike Metz
Senior Director, Marketing
CISCO Systems

Oliver Dixon
CRM Manager
Ford Motor Company